In 2024, Cactus Creek Foundation, in collaboration with USA for Africa provided technical and digital skills training and developed a website and ecommerce platform to the Aburi Craft Village to improve their business, generate revenues and improve their potential to contribute employment generation in the country.  

Arts and Crafts constitute a key component of the Tourism industry and supports micro and small businesses because the industry has low entry costs. This means that even if a person has only a limited amount of capital and limited skills, he or she can still establish their own business. Nonetheless, many encounter difficulties even in raising the minimum capital to start and have even bigger challenges in producing internationally competitive products and finding markets. The objective was to provide these gifted Artisans with entrepreneurship and digital skills and sales platform which could result in bigger market opportunities and could lead to more sustainable income and jobs for the community.  Through the joint efforts of  Cactus Creek Foundation and USA for Africa,  we provided a comprehensive entrepreneurship and financing bootcamp for the Aburi Craft Village which is made up of about 400 Craftsmen and Crafts Women from Aburi and surrounding towns.   The support for these informal entrepreneurs has improved their ability to be the suppliers of arts and crafts to visitors who patronize the string of hotels in the community in the community itself and across the country and even out of Ghana.